Is cash still king in 2020?
PayLead’s data team decided to look into our relationship with money, and more specifically, with cash to see how confinement has altered a longstanding consumer behavior
Data Science
A collection of 9 posts
PayLead Pulse : la consommation (et la crise) en France vue au travers de nos achats
L'indice PayLead Pulse décrypte les évolutions de l'économie à travers l'analyse des transactions bancaires des français
Smart Ranking: How can data-driven product thinking revolutionize traditional advertising?
Back when PayLead was still in the idea stage, we already knew one thing: limiting the advertising pressure applied to customers would be one of the pillars of our mission.
PayLead Pulse: The methodology behind the Index
A guide noting the ins and outs of the PayLead Pulse indices and how they depict changes in the economy by analyzing French banking transactions.
A growing number of people have given in to the DIY trend in confined times
Since the beginning of the French lockdown in mid-March, there have been rumours of a roaring increase in DIY-related purchases. Our data team digged deep into the (anonymous) bank transactions of thousands of users, to try and understand if these assumptions were true!