PayLead’s data team decided to look into our relationship with money, and more specifically, with cash to see how confinement has altered a longstanding consumer behavior
L'indice PayLead Pulse décrypte les évolutions de l'économie à travers l'analyse des transactions bancaires des français
Back when PayLead was still in the idea stage, we already knew one thing: limiting the advertising pressure applied to customers would be one of the pillars of our mission.
A guide noting the ins and outs of the PayLead Pulse indices and how they depict changes in the economy by analyzing French banking transactions.
Since the beginning of the French lockdown in mid-March, there have been rumours of a roaring increase in DIY-related purchases. Our data team digged deep into the (anonymous) bank transactions of thousands of users, to try and understand if these assumptions were true!