
How payment data fuels accounts-based marketing for banks
Tailoring your marketing to different consumer banking segments has never been more important and possible in today’s world of Accounts-Based Marketing (ABM).
A collection of 3 posts
Tailoring your marketing to different consumer banking segments has never been more important and possible in today’s world of Accounts-Based Marketing (ABM).
Ser capaz de dirigirse a sus clientes precisamente cuando ocurren eventos importantes en sus vidas permite a los equipos comerciales generar más ventas y estar presentes en esos momentos críticos en los que pueden forjar la apreciación de los clientes.
Are those wedding bells I hear, or maybe a baby on the way? Being able to address customers precisely when important events occur in their lives allows account teams to drive more sales and be present in those critical moments where they can build customer appreciation.