Heloise Beldico-Pachot explains the benefits of implementing a personalized reward program that offers automatic rewards to their growing customer base.
BNP Paribas launches their “Mes Extras” rewards program open to all retail clients at no cost.
Plazo partners with PayLead to improve the automatic cash rewards experience of Spanish neobank’s users
Plazo has integrated the Accounts Linked Offer technology of PayLead, which allows users to receive automatic cash rewards for their purchases both online and in store throughout Spain.
After the initial launch in Spain last November, Pixpay has now decided to open its rewards program to clients and accompany PayLead as its second partner in the country.
Despite attempts from banks to implement profitable and engaging reward programs, the lack of value generated for banks, merchants and a streamlined experience for end-users halted past efforts. Open banking is now changing the fortunes of reward programs.