Green consumers are looking for ways to make up for their ever-growing carbon footprints. However, consumer values regarding the environment don't always align with their purchase decisions. Cashback can change that.
Consumers are demanding more commitment from banks and corporations regarding sustainability. This echoes their desire to become personally involved in the causes they support.
Heloise Beldico-Pachot explains the benefits of implementing a personalized reward program that offers automatic rewards to their growing customer base.
BNP Paribas launches their “Mes Extras” rewards program open to all retail clients at no cost.
Plazo partners with PayLead to improve the automatic cash rewards experience of Spanish neobank’s users
Plazo has integrated the Accounts Linked Offer technology of PayLead, which allows users to receive automatic cash rewards for their purchases both online and in store throughout Spain.