BNP Paribas Fortis partners with PayLead to power their “Easy Cashback” program

The BNP Paribas Fortis Easy Cashback program ensures clients automatically receive cash rewards when paying with their BNP Paribas Fortis debit and credit card(s). From the Easy Banking App, clients can view their total cashback earnings and browse a growing list of personalized reward offers.

Joining the Easy Cashback program is straightforward and transparent. Users provide informed consent in just a few clicks and enjoy cashback rewards when purchasing in-store or online from some of Belgium's top brands in retail, urban mobility, food delivery, and hospitality. Participating brands include Deliveroo, Nespresso, Etam, Veepee, Foodbag, and Torfs, among many others. With a successful launch now complete, more brands eager to reward Belgian’s are set to join the program.

Laurent Loncke, General Manager of Retail Banking at BNP Paribas Fortis, said, “We're thrilled to bring more value to our customers when they make their daily purchases. With relevant reward offers, they can earn more at select retailers and see the funds added directly to their account every month."

Commenting on the partnership, Charles de Gastines, CEO of PayLead, said, "BNP Paribas Fortis is providing customers with tangible value to increase their purchasing power. This partnership is the latest example of the value that PayLead brings to its banking partners and delivers on our commitment to foster deeper ties between merchants, consumers, and financial institutions.”

Bringing Banks, Brands, and consumers closer together

PayLead’s embedded loyalty platform gives leading European banks such as BNP Paribas Fortis a means for their clients to anonymously exchange banking data in a trusted environment to earn cashback rewards funded by brands. PayLead ensures that clients receive an automatic and frictionless reward experience driven by users' transaction data, which allows rewards to be attributed without third-party cookies. Today, PayLead operates reward programs in collaboration with leading banks in France, Spain, and Belgium to drive customer engagement and create long-term customer loyalty.