Etam is a major multinational fashion chain with more than 1500 stores in 57 countries. Today, Etam is a leader in the womens clothing sector, growing from it’s beginning’s as a single store in Berlin to a global brand serving clients across the globe.
For 45 years, e5 has provided elegant and comfortable clothing for Belgians. With over 50 locations across Belgium, e5 offers collections that ensure access to quality clothing, reflecting current trends and timeless designs.
Proximus, Belgium's leading telecommunications provider, has unveiled a new Wallet feature in its superapp Proximus+, in collaboration with PayLead.
In 2023, the company launched a strategic partnership with PayLead. Our continued collaboration leverages bank transaction data to offer personalized cashback rewards to customers and drive sales for the brand.
See the key takeaways from our breakfast event! We explored how PayLead has become a trusted partner for Nicolas. Christopher Hermelin, Nicolas' CMO, shared valuable insights, case studies, and impressive results during this engaging session.
The Easy Cashback program is providing a hassle-free and rewarding experience for BNP Paribas Fortis clients across Belgium.
The French restaurant chain Côté Sushi, which specializes in Nikkei fusion cuisine, is expanding its presence in France, especially after acquiring around fifteen branches of Planet Sushi.
In this guide, we break down how communications across all available channels, placement of your program within the banking app and in-app messages ensure your launch is a success.
It is vital to ensure you have planned and prepared communications to be distributed across as many relevant digital and traditional channels as possible during your program's launch phase.
Your banking app is your primary channel of communication and acquisition tool. This is where your clients will follow the onboarding process and is thus the most direct path for users to join the program.
Email is a tried and tested acquisition channel that all our partners use. Looking closer at our partners with the largest audiences, financial institutions with millions of account holders, and the most varied demographic, we have seen 17% of new opt-ins come from the monthly newsletter.
Communicating outside of banking apps and newsletters across traditional outlets and social media channels gives financial institutions a means to not only reach existing customers but communicate on the benefits of automatic cashback to potential new bank clients.
The share of wallet (SOW) is a crucial sales measure for businesses to understand the percentage of spend they receive from their customers. It reflects the percentage of customer spending they account for in their sector or among a selection of brands across sectors.
Chrome's expected removal of cookies made the media rounds again in January 2024, with 1% of users seeing third-party cookies crumble for good.
Marta Barcelo Plans is the Growth Manager at Cooltra leading the charge to drive growth across multiple markets.
2023 was another year defined by pricing pressure felt by competing chains looking to gain ground in the Belgian market, where customers struggle with a cost of living crisis.
helios has partnered with PayLead to provide personalized automatic cashback offers to customers from sustainable merchants to encourage ethical consumption.
Download your copy and see how banks and fintech attract customers, create in-app engagement and retain cardholders with a seamless cashback reward solution that enriches the purchasing process.
Here's a snapshot of how key players in the Belgian furniture market have performed in 2023 thus far.
Loyalty is on the cusp of fully embedding itself into daily banking as financial institutions look to embed loyalty-driven services across bank touchpoints and payment cards.
With a growing network of retail locations to accompany its e-commerce channel, Le Slip Français has quickly created an omnichannel strategy to serve its customers as they continue to grow and branch out of the undergarment industry.
With the feedback of our financial institution and merchant partners, we developed a new offer for cardholders that rewards all parties.
Bankin' explains the benefits of implementing a personalized and automatic cashback program to a rapidly growing audience.
Bit2Me, the leading Spanish cryptocurrency exchange, picked PayLead to bring a seamless reward experience to Bit2Me Mastercard cardholders. With the integration of an automatic cashback solution, Bit2Me will offer a frictionless cashback experience for in-store and online purchases across Spain.
New competition has changed the dynamic for Spain's high-speed train travel market.
PayLead's technology will bring the cashback experience to all Hello Bank retail clients in France.
After unlocking targeted reward offers, this marketplace saw a +59 point increase in wallet share among bank clients in PayLead’s banking audience.
Banks and fintechs are creating a two-sided ecosystem to bring their banking as a media strategy to life by displaying third-party content to personalize the experience for their clients. And it's playing out before our eyes.
With our automatic cashback solution, both programs will offer cash rewards to customers when making payments with their Crédit Mutuel de Bretagne or Crédit Mutuel du Sud-Ouest debit or credit cards.
At PayLead we use model monitoring to ensure the quality, reliability, and sustainability of decisions made by machine learning models used to better our Payment Marketing services.
After launching payment marketing campaigns with PayLead, this electric scooter rental service saw a significant return on ad spend from newly activated customers.
What is churn? We define it as the percentage of customers of a brand or sector that purchased during one quarter but not the next. High churn levels could be expected for the highly seasonal home improvement industry, but the numbers show a staggering drop for certain brands.
With PayLead’s Payment Marketing solution, this hardware store saw a +61 point increase in wallet share among customers who shopped with competing brands before launching the six-month campaign.
See how our quick-service restaurant partner used Payment Marketing to leverage card-linked offers that increased their share of wallet and purchase frequency.
One of the leading clothing and leisure retailers in France boasting a network of more than 800 stores spanning 65 countries, with 500 retail locations located in France, chose PayLead to leverage payment data to reach new and existing customers.
We worked with a leading grocery retailer who continues to leverage PayLead’s Payment Marketing solution to drive sales from newly acquired clients across France.
Banks are on the cusp of transforming charitable donations for their clients. With the data, customer trust, and platform they possess, all the assets are in place to revamp the donation experience.
Green consumers are looking for ways to make up for their ever-growing carbon footprints. However, consumer values regarding the environment don't always align with their purchase decisions. Cashback can change that.
Consumers are demanding more commitment from banks and corporations regarding sustainability. This echoes their desire to become personally involved in the causes they support.
Looking closer at online and retail purchases, this study focuses on highlighting the divide between both channels and shows which brands flex their omnichannel muscle most, as well as the marked seasonality that characterizes the sector.
Heloise Beldico-Pachot explains the benefits of implementing a personalized reward program that offers automatic rewards to their growing customer base.
BNP Paribas launches their “Mes Extras” rewards program open to all retail clients at no cost.
Bnext, has chosen PayLead, the European leader in payment marketing, to bring seamless rewards to Bnext users. Bnext will be delivering a loyalty program using PayLead's Account Linked Offer technology to implement an automatic rewards experience integrated directly into their app.
Plazo has integrated the Accounts Linked Offer technology of PayLead, which allows users to receive automatic cash rewards for their purchases both online and in store throughout Spain.
After the initial launch in Spain last November, Pixpay has now decided to open its rewards program to clients and accompany PayLead as its second partner in the country.
The industry's promise of turning costs into revenues is finally on the horizon.
Despite attempts from banks to implement profitable and engaging reward programs, the lack of value generated for banks, merchants and a streamlined experience for end-users halted past efforts. Open banking is now changing the fortunes of reward programs.
Despite the food delivery market seeing extraordinary growth, Deliveroo decided to leave the Spanish market on November 29th, 2021.
The leading money management app in France continues to bring more value to its users by introducing automatic rewards. Bankin’ first introduced cashback offers earlier this year in July to help users make money while spending money and continues to deliver on that promise together with PayLead.
The innovative start-up from Barcelona continues to bring more value to users with the addition of a cashback rewards method that will automatically reward users for purchases made at participating retailers across Spain.
Ma French Bank, the online bank of La Banque Postale has selected PayLead’s rewards solution to give new users more purchasing power whenever they spend with participating merchants.
Kard, the banking alternative adapted to the needs of adolescents, brings an unmatched reward experience to their growing user base, with PayLead, the European leader in Payment Marketing.
Our latest feature gives banks and fintech partners a ready-made customizable front-end for their loyalty program, both on mobile and desktop platforms
We have great news! PayLead is making its way to Spain. With a team operating in offices located in Madrid and Barcelona, PayLead is set to bring the power of intelligent reward programs and Payment Marketing to banks, fintechs, and retailers in Iberia.
Tailoring your marketing to different consumer banking segments has never been more important and possible in today’s world of Accounts-Based Marketing (ABM).
When businesses can access transaction data, they instantly unlock sales opportunities, both online and offline. This is what payment marketing is all about.
Pixpay, the parent shared payment card for 10 to 18-year-olds, has teamed up with PayLead to enrich its pix&love rewards program with new partner brands delivered through PayLead's white-label loyalty program technology, which is perfectly adapted to its users' needs.
Lydia, one of the fastest-growing financial super-apps in Europe, chooses PayLead, the leader in payment marketing in France.
While payment providers continue to build infrastructure to generate customer insights from payment data, banks who gather a holistic view of all purchases, bank transfers and salary deposits still haven't fully harnessed or monetized their customers' data.
After winning the Drive-To-Store Trophy in LSA’s Cross Canal 2020 awards ceremony for our ability to drive customers to store, learn how Franprix and PayLead came together to increase loyalty amongst a fickle customer base.
How Burger King increased its volatile customers' purchase frequency by 40 percent by running targeted customer activation campaigns with PayLead
The summer sales period provided a boost in activity not seen since January, but performance may have been affected by eager shoppers jumping to spend immediately after a difficult lockdown.
PayLead is excited to announce the arrival of its new CTO, Raphaël Barrois, who will be taking over from Loïc Rowe, who now focuses on the technical platform in his new role as VP of Engineering.
PayLead is proud to say that since the 30th of June, Max users have received cash rewards directly sent to their bank account when making purchases at physical stores with participating merchants.
PayLead’s data team decided to look into our relationship with money, and more specifically, with cash to see how confinement has altered a longstanding consumer behavior.
Back when PayLead was still in the idea stage, we already knew one thing: limiting the advertising pressure applied to customers would be one of the pillars of our mission.
A guide noting the ins and outs of the PayLead Pulse indices and how they depict changes in the economy by analyzing French banking transactions.
After concluding a €6 million series A funding round in early March, French Fintech company PayLead is accelerating its growth, both domestically and across Europe.
PayLead’s Transaction HUB was built to turn unstructured information and banking transactions into rich, actionable (and anonymous!) data. Dig deeper into our technology’s secret sauce.
For a few months now, Poulpeo users have been enjoying cashback from nearly nine thousands physical shops in France. The service, which allows its users to benefit from a refund on a portion of their purchases in the form of cashback, has expanded its activities through a partnership with PayLead.
The French Fintech enables banks to create smart loyalty programmes by leveraging advanced analytics on banking data. PayLead just completed a financing round with Open CNP, Hugues le Bret and the historic fund Side Capital to support its rapid growth.