While payment providers continue to build infrastructure to generate customer insights from payment data, banks who gather a holistic view of all purchases, bank transfers and salary deposits still haven't fully harnessed or monetized their customers' data.
With the launch of Vybe, 350,000 early Gen Z adopters got an intuitive banking app with features that keep them engaged, and a PayLead rewards experience that keeps them coming back to see how their euros make sense or in this case more euros in the form of rewards.
Uber Eats, Deliveroo, Just Eat, Frichti, the names continue to ring off in the French food delivery market with each player on a mission to grab market share during a pandemic that has increased the digitalization of restaurants and the appetites of consumers.
Pulling essential information is a core need for any data-oriented business. Our team is continuously iterating the robust system we've built, which extracts detailed information from banking transactions such as brands, stores, cities, and countries.
After winning the Drive-To-Store Trophy in LSA’s Cross Canal 2020 awards ceremony for our ability to drive customers to store, learn how Franprix and PayLead came together to increase loyalty amongst a fickle customer base.