Articles & News

Offsetting carbon footprints with cashback

Green consumers are looking for ways to make up for their ever-growing carbon footprints. However, consumer values regarding the environment don't always align with their purchase decisions. Cashback can change that.

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Ma French Bank x PayLead

Heloise Beldico-Pachot explains the benefits of implementing a personalized reward program that offers automatic rewards to their growing customer base.

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Open banking is changing the face of loyalty programs

Despite attempts from banks to implement profitable and engaging reward programs, the lack of value generated for banks, merchants and a streamlined experience for end-users halted past efforts. Open banking is now changing the fortunes of reward programs.

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PayLead Launches in Spain

We have great news! PayLead is making its way to Spain. With a team operating in offices located in Madrid and Barcelona, PayLead is set to bring the power of intelligent reward programs and Payment Marketing to banks, fintechs, and retailers in Iberia.

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Payment Marketing: What is it and how do I use it?

EU regulators paved the way for banking data to redefine client interaction with banks and consumer fintechs eager to leverage this newfound resource. Simultaneously, bridges have been built between marketing and banking technology stacks to streamline this precious data's free flow.

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Say ALO to the future of rewards

While payment providers continue to build infrastructure to generate customer insights from payment data, banks who gather a holistic view of all purchases, bank transfers and salary deposits still haven't fully harnessed or monetized their customers' data.

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Is cash still king in 2020?

PayLead’s data team decided to look into our relationship with money, and more specifically, with cash to see how confinement has altered a longstanding consumer behavior.

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