Are those wedding bells I hear, or maybe a baby on the way? Being able to address customers precisely when important events occur in their lives allows account teams to drive more sales and be present in those critical moments where they can build customer appreciation.
PayLead is proud to say that since the 30th of June, Max users have received cash rewards directly sent to their bank account when making purchases at physical stores with participating merchants.
PayLead’s data team decided to look into our relationship with money, and more specifically, with cash to see how confinement has altered a longstanding consumer behavior
L'indice PayLead Pulse décrypte les évolutions de l'économie à travers l'analyse des transactions bancaires des français
Back when PayLead was still in the idea stage, we already knew one thing: limiting the advertising pressure applied to customers would be one of the pillars of our mission.