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Articles & News
Marta Barcelo Plans is the Growth Manager at Cooltra leading the charge to drive growth across multiple markets.
2023 was another year defined by pricing pressure felt by competing chains looking to gain ground in the Belgian market, where customers struggle with a cost of living crisis.
helios has partnered with PayLead to provide personalized automatic cashback offers to customers from sustainable merchants to encourage ethical consumption.
Loyalty is on the cusp of fully embedding itself into daily banking as financial institutions look to embed loyalty-driven services across bank touchpoints and payment cards.
With a growing network of retail locations to accompany its e-commerce channel, Le Slip Français has quickly created an omnichannel strategy to serve its customers as they continue to grow and branch out of the undergarment industry.
With the feedback of our financial institution and merchant partners, we developed a new offer for cardholders that rewards all parties.
Bankin' explains the benefits of implementing a personalized and automatic cashback program to a rapidly growing audience.
Bit2Me, the leading Spanish cryptocurrency exchange, picked PayLead to bring a seamless reward experience to Bit2Me Mastercard cardholders. With the integration of an automatic cashback solution, Bit2Me will offer a frictionless cashback experience for in-store and online purchases across Spain.
New competition has changed the dynamic for Spain's high-speed train travel market.
PayLead's technology will bring the cashback experience to all Hello Bank retail clients in France.
After unlocking targeted reward offers, this marketplace saw a +59 point increase in wallet share among bank clients in PayLead’s banking audience.
Banks and fintechs are creating a two-sided ecosystem to bring their banking as a media strategy to life by displaying third-party content to personalize the experience for their clients. And it's playing out before our eyes.
Crédit Mutuel de Bretagne and Crédit Mutuel du Sud-Ouest partner with PayLead to launch their automatic cashback programs
With our automatic cashback solution, both programs will offer cash rewards to customers when making payments with their Crédit Mutuel de Bretagne or Crédit Mutuel du Sud-Ouest debit or credit cards.
At PayLead we use model monitoring to ensure the quality, reliability, and sustainability of decisions made by machine learning models used to better our Payment Marketing services.
After launching payment marketing campaigns with PayLead, this electric scooter rental service saw a significant return on ad spend from newly activated customers.
What is churn? We define it as the percentage of customers of a brand or sector that purchased during one quarter but not the next. High churn levels could be expected for the highly seasonal home improvement industry, but the numbers show a staggering drop for certain brands.
With PayLead’s Payment Marketing solution, this hardware store saw a +61 point increase in wallet share among customers who shopped with competing brands before launching the six-month campaign.
See how our quick-service restaurant partner used Payment Marketing to leverage card-linked offers that increased their share of wallet and purchase frequency.
One of the leading clothing and leisure retailers in France boasting a network of more than 800 stores spanning 65 countries, with 500 retail locations located in France, chose PayLead to leverage payment data to reach new and existing customers.
Banks are on the cusp of transforming charitable donations for their clients. With the data, customer trust, and platform they possess, all the assets are in place to revamp the donation experience.
Consumers are demanding more commitment from banks and corporations regarding sustainability. This echoes their desire to become personally involved in the causes they support.
Fashion in Spain : Shein is coming for the e-commerce crown, while Inditex corners the retail market
Looking closer at online and retail purchases, this study focuses on highlighting the divide between both channels and shows which brands flex their omnichannel muscle most, as well as the marked seasonality that characterizes the sector.
BNP Paribas launches their “Mes Extras” rewards program open to all retail clients at no cost.
Bnext, has chosen PayLead, the European leader in payment marketing, to bring seamless rewards to Bnext users. Bnext will be delivering a loyalty program using PayLead's Account Linked Offer technology to implement an automatic rewards experience integrated directly into their app.
Plazo partners with PayLead to improve the automatic cash rewards experience of Spanish neobank’s users
Plazo has integrated the Accounts Linked Offer technology of PayLead, which allows users to receive automatic cash rewards for their purchases both online and in store throughout Spain.
After the initial launch in Spain last November, Pixpay has now decided to open its rewards program to clients and accompany PayLead as its second partner in the country.
The industry's promise of turning costs into revenues is finally on the horizon.
Despite attempts from banks to implement profitable and engaging reward programs, the lack of value generated for banks, merchants and a streamlined experience for end-users halted past efforts. Open banking is now changing the fortunes of reward programs.
Despite the food delivery market seeing extraordinary growth, Deliveroo decided to leave the Spanish market on November 29th, 2021.
The leading money management app in France continues to bring more value to its users by introducing automatic rewards. Bankin’ first introduced cashback offers earlier this year in July to help users make money while spending money and continues to deliver on that promise together with PayLead.
The innovative start-up from Barcelona continues to bring more value to users with the addition of a cashback rewards method that will automatically reward users for purchases made at participating retailers across Spain.
Ma French Bank, the online bank of La Banque Postale has selected PayLead’s rewards solution to give new users more purchasing power whenever they spend with participating merchants.
Kard, the banking alternative adapted to the needs of adolescents, brings an unmatched reward experience to their growing user base, with PayLead, the European leader in Payment Marketing.
Our latest feature gives banks and fintech partners a ready-made customizable front-end for their loyalty program, both on mobile and desktop platforms
Tailoring your marketing to different consumer banking segments has never been more important and possible in today’s world of Accounts-Based Marketing (ABM).
When businesses can access transaction data, they instantly unlock sales opportunities, both online and offline. This is what payment marketing is all about.
The neo bank for families, Pixpay, chooses PayLead to provide the best rewards experience for adolescent users
Pixpay, the parent shared payment card for 10 to 18-year-olds, has teamed up with PayLead to enrich its pix&love rewards program with new partner brands delivered through PayLead's white-label loyalty program technology, which is perfectly adapted to its users' needs.
Lydia, one of the fastest-growing financial super-apps in Europe, chooses PayLead, the leader in payment marketing in France.
While payment providers continue to build infrastructure to generate customer insights from payment data, banks who gather a holistic view of all purchases, bank transfers and salary deposits still haven't fully harnessed or monetized their customers' data.
After winning the Drive-To-Store Trophy in LSA’s Cross Canal 2020 awards ceremony for our ability to drive customers to store, learn how Franprix and PayLead came together to increase loyalty amongst a fickle customer base.
How Burger King increased its volatile customers' purchase frequency by 40 percent by running targeted customer activation campaigns with PayLead
The summer sales period provided a boost in activity not seen since January, but performance may have been affected by eager shoppers jumping to spend immediately after a difficult lockdown.
PayLead is excited to announce the arrival of its new CTO, Raphaël Barrois, who will be taking over from Loïc Rowe, who now focuses on the technical platform in his new role as VP of Engineering.
PayLead is proud to say that since the 30th of June, Max users have received cash rewards directly sent to their bank account when making purchases at physical stores with participating merchants.
Back when PayLead was still in the idea stage, we already knew one thing: limiting the advertising pressure applied to customers would be one of the pillars of our mission.
After concluding a €6 million series A funding round in early March, French Fintech company PayLead is accelerating its growth, both domestically and across Europe.
PayLead’s Transaction HUB was built to turn unstructured information and banking transactions into rich, actionable (and anonymous!) data. Dig deeper into our technology’s secret sauce.
Poulpeo, the leading cashback company in France, selects PayLead’s technology to operate its omni-channel programs
For a few months now, Poulpeo users have been enjoying cashback from nearly nine thousands physical shops in France. The service, which allows its users to benefit from a refund on a portion of their purchases in the form of cashback, has expanded its activities through a partnership with PayLead.
The French Fintech enables banks to create smart loyalty programmes by leveraging advanced analytics on banking data. PayLead just completed a financing round with Open CNP, Hugues le Bret and the historic fund Side Capital to support its rapid growth.