Banks and fintechs are creating a two-sided ecosystem to bring their banking as a media strategy to life by displaying third-party content to personalize the experience for their clients. And it's playing our before our eyes.
With our automatic cashback solution, both programs will offer cash rewards to customers when making payments with their Crédit Mutuel de Bretagne or Crédit Mutuel du Sud-Ouest debit or credit cards.
At PayLead we use model monitoring to ensure the quality, reliability, and sustainability of decisions made by machine learning models used to better our Payment Marketing services.
After launching payment marketing campaigns with PayLead, this electric scooter rental service saw a significant return on ad spend from newly activated customers.
What is churn? We define it as the percentage of customers of a brand or sector that purchased during one quarter but not the next. High churn levels could be expected for the highly seasonal home improvement industry, but the numbers show a staggering drop for certain brands.
With PayLead’s Payment Marketing solution, this hardware store saw a +61 point increase in wallet share among customers who shopped with competing brands before launching the six-month campaign.
See how our quick-service restaurant partner used Payment Marketing to leverage card-linked offers that increased their share of wallet and purchase frequency.
One of the leading clothing and leisure retailers in France boasting a network of more than 800 stores spanning 65 countries, with 500 retail locations located in France, chose PayLead to leverage payment data to reach new and existing customers.
We worked with a leading grocery retailer who continues to leverage PayLead’s Payment Marketing solution to drive sales from newly acquired clients across France.
Banks are on the cusp of transforming charitable donations for their clients. With the data, customer trust, and platform they possess, all the assets are in place to revamp the donation experience.
Green consumers are looking for ways to make up for their ever-growing carbon footprints. However, consumer values regarding the environment don't always align with their purchase decisions. Cashback can change that.
Consumers are demanding more commitment from banks and corporations regarding sustainability. This echoes their desire to become personally involved in the causes they support.
Looking closer at online and retail purchases, this study focuses on highlighting the divide between both channels and shows which brands flex their omnichannel muscle most, as well as the marked seasonality that characterizes the sector.
Heloise Beldico-Pachot explains the benefits of implementing a personalized reward program that offers automatic rewards to their growing customer base.
BNP Paribas launches their “Mes Extras” rewards program open to all retail clients at no cost.
Bnext, has chosen PayLead, the European leader in payment marketing, to bring seamless rewards to Bnext users. Bnext will be delivering a loyalty program using PayLead's Account Linked Offer technology to implement an automatic rewards experience integrated directly into their app.
Plazo has integrated the Accounts Linked Offer technology of PayLead, which allows users to receive automatic cash rewards for their purchases both online and in store throughout Spain.
After the initial launch in Spain last November, Pixpay has now decided to open its rewards program to clients and accompany PayLead as its second partner in the country.
The industry's promise of turning costs into revenues is finally on the horizon.
Despite attempts from banks to implement profitable and engaging reward programs, the lack of value generated for banks, merchants and a streamlined experience for end-users halted past efforts. Open banking is now changing the fortunes of reward programs.
Despite the food delivery market seeing extraordinary growth, Deliveroo decided to leave the Spanish market on November 29th, 2021.
The leading money management app in France continues to bring more value to its users by introducing automatic rewards. Bankin’ first introduced cashback offers earlier this year in July to help users make money while spending money and continues to deliver on that promise together with PayLead.
The innovative start-up from Barcelona continues to bring more value to users with the addition of a cashback rewards method that will automatically reward users for purchases made at participating retailers across Spain.
Ma French Bank, the online bank of La Banque Postale has selected PayLead’s rewards solution to give new users more purchasing power whenever they spend with participating merchants.
Kard, the banking alternative adapted to the needs of adolescents, brings an unmatched reward experience to their growing user base, with PayLead, the European leader in Payment Marketing.
Our latest feature gives banks and fintech partners a ready-made customizable front-end for their loyalty program, both on mobile and desktop platforms
We have great news! PayLead is making its way to Spain. With a team operating in offices located in Madrid and Barcelona, PayLead is set to bring the power of intelligent reward programs and Payment Marketing to banks, fintechs, and retailers in Iberia.
Tailoring your marketing to different consumer banking segments has never been more important and possible in today’s world of Accounts-Based Marketing (ABM).
Keytrade Bank, the first fully online bank in Belgium, chose PayLead, the French leader in white-label reward programs powered by the analysis of banking data and Payment Marketing.
EU regulators paved the way for banking data to redefine client interaction with banks and consumer fintechs eager to leverage this newfound resource. Simultaneously, bridges have been built between marketing and banking technology stacks to streamline this precious data's free flow.
Pixpay, the parent shared payment card for 10 to 18-year-olds, has teamed up with PayLead to enrich its pix&love rewards program with new partner brands delivered through PayLead's white-label loyalty program technology, which is perfectly adapted to its users' needs.
Lydia, one of the fastest-growing financial super-apps in Europe, chooses PayLead, the leader in payment marketing in France.
While payment providers continue to build infrastructure to generate customer insights from payment data, banks who gather a holistic view of all purchases, bank transfers and salary deposits still haven't fully harnessed or monetized their customers' data.
How Burger King increased its volatile customers' purchase frequency by 40 percent by running targeted customer activation campaigns with PayLead
The summer sales period provided a boost in activity not seen since January, but performance may have been affected by eager shoppers jumping to spend immediately after a difficult lockdown.
PayLead is excited to announce the arrival of its new CTO, Raphaël Barrois, who will be taking over from Loïc Rowe, who now focuses on the technical platform in his new role as VP of Engineering.
PayLead is proud to say that since the 30th of June, Max users have received cash rewards directly sent to their bank account when making purchases at physical stores with participating merchants.
PayLead’s data team decided to look into our relationship with money, and more specifically, with cash to see how confinement has altered a longstanding consumer behavior.
Back when PayLead was still in the idea stage, we already knew one thing: limiting the advertising pressure applied to customers would be one of the pillars of our mission.
A guide noting the ins and outs of the PayLead Pulse indices and how they depict changes in the economy by analyzing French banking transactions.
After concluding a €6 million series A funding round in early March, French Fintech company PayLead is accelerating its growth, both domestically and across Europe.
For a few months now, Poulpeo users have been enjoying cashback from nearly nine thousands physical shops in France. The service, which allows its users to benefit from a refund on a portion of their purchases in the form of cashback, has expanded its activities through a partnership with PayLead.
The French Fintech enables banks to create smart loyalty programmes by leveraging advanced analytics on banking data. PayLead just completed a financing round with Open CNP, Hugues le Bret and the historic fund Side Capital to support its rapid growth.