Tailoring your marketing to different consumer banking segments has never been more important and possible in today’s world of Accounts-Based Marketing (ABM).
Keytrade Bank, the first fully online bank in Belgium, chose PayLead, the French leader in white-label reward programs powered by the analysis of banking data and Payment Marketing.
EU regulators paved the way for banking data to redefine client interaction with banks and consumer fintechs eager to leverage this newfound resource. Simultaneously, bridges have been built between marketing and banking technology stacks to streamline this precious data's free flow.
The neo bank for families, Pixpay, chooses PayLead to provide the best rewards experience for adolescent users
Pixpay, the parent shared payment card for 10 to 18-year-olds, has teamed up with PayLead to enrich its pix&love rewards program with new partner brands delivered through PayLead's white-label loyalty program technology, which is perfectly adapted to its users' needs.
Lydia, one of the fastest-growing financial services super-app in Europe, chooses PayLead, the leader in payment marketing in France.