Banks and fintechs are creating a two-sided ecosystem to bring their banking as a media strategy to life by displaying third-party content to personalize the experience for their clients. And it's playing our before our eyes.
What is churn? We define it as the percentage of customers of a brand or sector that purchased during one quarter but not the next. High churn levels could be expected for the highly seasonal home improvement industry, but the numbers show a staggering drop for certain brands.
One of the leading clothing and leisure retailers in France boasting a network of more than 800 stores spanning 65 countries, with 500 retail locations located in France, chose PayLead to leverage payment data to reach new and existing customers.
Green consumers are looking for ways to make up for their ever-growing carbon footprints. However, consumer values regarding the environment don't always align with their purchase decisions. Cashback can change that.
Looking closer at online and retail purchases, this study focuses on highlighting the divide between both channels and shows which brands flex their omnichannel muscle most, as well as the marked seasonality that characterizes the sector.
Bnext, has chosen PayLead, the European leader in payment marketing, to bring seamless rewards to Bnext users. Bnext will be delivering a loyalty program using PayLead's Account Linked Offer technology to implement an automatic rewards experience integrated directly into their app.
Despite attempts from banks to implement profitable and engaging reward programs, the lack of value generated for banks, merchants and a streamlined experience for end-users halted past efforts. Open banking is now changing the fortunes of reward programs.
The leading money management app in France continues to bring more value to its users by introducing automatic rewards. Bankin’ first introduced cashback offers earlier this year in July to help users make money while spending money and continues to deliver on that promise together with PayLead.
The innovative start-up from Barcelona continues to bring more value to users with the addition of a cashback rewards method that will automatically reward users for purchases made at participating retailers across Spain.
We have great news! PayLead is making its way to Spain. With a team operating in offices located in Madrid and Barcelona, PayLead is set to bring the power of intelligent reward programs and Payment Marketing to banks, fintechs, and retailers in Iberia.
EU regulators paved the way for banking data to redefine client interaction with banks and consumer fintechs eager to leverage this newfound resource. Simultaneously, bridges have been built between marketing and banking technology stacks to streamline this precious data's free flow.
Pixpay, the parent shared payment card for 10 to 18-year-olds, has teamed up with PayLead to enrich its pix&love rewards program with new partner brands delivered through PayLead's white-label loyalty program technology, which is perfectly adapted to its users' needs.
While payment providers continue to build infrastructure to generate customer insights from payment data, banks who gather a holistic view of all purchases, bank transfers and salary deposits still haven't fully harnessed or monetized their customers' data.
For a few months now, Poulpeo users have been enjoying cashback from nearly nine thousands physical shops in France. The service, which allows its users to benefit from a refund on a portion of their purchases in the form of cashback, has expanded its activities through a partnership with PayLead.
The French Fintech enables banks to create smart loyalty programmes by leveraging advanced analytics on banking data. PayLead just completed a financing round with Open CNP, Hugues le Bret and the historic fund Side Capital to support its rapid growth.