Acquisition and Engagement 101: Your Guide to Maximizing Opt-ins
In this guide, we break down how communications across all available channels, placement of your program within the banking app and in-app messages ensure your launch is a success.
Articles & News
Maximizing opt-ins when launching your automatic cashback program
It is vital to ensure you have planned and prepared communications to be distributed across as many relevant digital and traditional channels as possible during your program's launch phase.
Utilizing your in-app channels: Interstitial ads, banners, carousels and push notifications
Your banking app is your primary channel of communication and acquisition tool. This is where your clients will follow the onboarding process and is thus the most direct path for users to join the program.
Leveraging email and newsletters for your cashback program
Email is a tried and tested acquisition channel that all our partners use. Looking closer at our partners with the largest audiences, financial institutions with millions of account holders, and the most varied demographic, we have seen 17% of new opt-ins come from the monthly newsletter.
Using traditional media outlets and social media to inform new and existing clients about cashback rewards
Communicating outside of banking apps and newsletters across traditional outlets and social media channels gives financial institutions a means to not only reach existing customers but communicate on the benefits of automatic cashback to potential new bank clients.
E-book: The Benefits of Automatic Cashback
Download your copy and see how banks and fintech attract customers, create in-app engagement and retain cardholders with a seamless cashback reward solution that enriches the purchasing process.