Crédit Mutuel de Bretagne and Crédit Mutuel du Sud-Ouest partner with PayLead to launch their automatic cashback programs

Users can access the program directly in their bank application or website, leading customers to a personalized user interface provided by PayLead. In a single screen, clients get a quick overview of the total amount of cashback they have earned. With a single click, they can access the complete list of personalized offers available in France from participating in-store and online brands in our merchant network.

PayLead ensures an automatic and frictionless customer experience driven by payment data, allowing rewards to be attributed without third-party cookies.

Clients can start earning cashback from the leading retail, leisure, and hospitality brands after following a transparent and fluid onboarding journey that collects users' informed consent in a few clicks.

Both banks will allow local merchants with business bank accounts to join the leading merchants offering cashback by registering and setting up their campaign on the PayLead web app. With this integration, customers of Crédit Mutuel de Bretagne and Crédit Mutuel du Sud-Ouest will benefit from a broader range of cashback offers when shopping at small local businesses, such as butcher shops, bakeries, cheese shops, and many others.

"We are proud to provide Crédit Mutuel de Bretagne and Crédit Mutuel du Sud-Ouest with a service enabling customers to shop smarter and receive rewards that increase their purchasing power. With this new partnership, PayLead confirms its commitment to helping banks build strong relationships between merchants, large and small, and their loyal customer base," said Charles de Gastines, CEO of PayLead, at the launch of the partnership.

Building trust and loyalty between banks, merchants, and consumers

With PayLead, customers of leading European banks, such as Crédit Mutuel de Bretagne and Crédit Mutuel du Sud-Ouest, can exchange pseudonymized banking data in a trusted environment to earn rewards. Crédit Mutuel de Bretagne and Crédit Mutuel du Sud-Ouest are the latest institutions to join a growing network of European financial institutions. PayLead is a leader in offering cashback programs to strengthen partner banks' customers' long-term commitment and loyalty.