Ma French Bank chooses PayLead’s leading rewards solution for the release of the “Compte Idéal”

Ma French Bank, the online bank of La Banque Postale has selected PayLead’s rewards solution to give new users more purchasing power whenever they spend with participating merchants.

After its official launch on the 1st of October, the Compte Idéal, is now available to new users both online and in 3000 post offices across France. This new offer provides in demand features to customers including an international visa equipped with contactless payments, premium insurance and a seamless cash rewards program powered by PayLead which is accompanied by Hello Jackpots voucher integration.

Compte Ideal account holders will be able to earn rewards seamlessly with leading partnered merchants both in-store and online when making purchases. Once earned, the reward is then automatically credited to the client's account. These cash rewards can be redeemed directly in the Ma French Bank application.

​​Powered by PayLead's ALO technology® and Payment Marketing, Ma French Bank users will receive a stream of offers from top retailers seen directly within their Ma French Bank application. Each user will be presented a rewards feed tailored to their purchase behavior, by analyzing payment data to ensure the most appropriate selection for each user.

PayLead’s Payment Marketing platform gives brands the possibility to leverage payment data, while respecting and demanding user consent, to generate incremental sales revenue by rewarding the loyalty of their customers. This virtuous model allows users to understand the power of their personal data and exchange it in return for more purchasing power.