Proximus partners with PayLead to offer Cashback with the Wallet Feature in the Proximus+ App

This feature ensures that clients automatically earn cashback when purchasing from participating merchants after linking their Belgian bank account. Accessible to its clients and non-clients through the Proximus+ app, the addition of Wallet outlines Proximus’ commitment to providing more value to Belgians.

As Proximus highlighted, the Wallet feature combines budget management and cashback functionalities, empowering users to manage their finances efficiently, save as they spend, monitor their spending across categories, and establish achievable budget goals.

PayLead's embedded loyalty platform powers the cashback experience, allowing Proximus+ users to browse through offers within the app, and earn cashback rewards from merchants across retail sectors such as Uber Eats, Di, Etam, and many more. Users who opt into the program via the Proximus+ app will automatically receive cashback rewards for eligible in-store and online purchases.

This partnership marks a significant development for PayLead, as it expands its presence in the Belgian market with Proximus as its third partner and first telecommunications collaborator. Proximus and PayLead aim to foster increased customer loyalty and give 

Belgians additional purchasing power when shopping with leading brands nationwide.

Proximus+ Head of Marketing, Carl Ringoet, remarked, "We are pleased to introduce cashback as a key element of the Wallet feature to our customers in the Proximus+ app. Through our partnership with PayLead, we are enhancing customer engagement and generating daily savings for Belgians, who deserve to be rewarded for their loyalty. This initiative aligns with our continued goal to deliver exceptional customer experiences within the domain of telco as well in other relevant domains such as finance, mobility and energy."

Echoing this sentiment, PayLead CEO, Charles de Gastines, expressed enthusiasm about the collaboration, stating, "We are thrilled to partner with one of Belgium's preeminent brands and the country's leading telecommunications provider. By leveraging PayLead's platform, Proximus is well-positioned to cultivate enduring customer loyalty and deliver ongoing value to its clientele. This partnership underscores our dedication to driving innovation and fostering mutually beneficial relationships between businesses and consumers."

PayLead’s platform serves as a channel for brands to connect directly with consumers. In turn, consumers receive personalized offers and earn cashback from their favourite brands, and new shops.