Payment Marketing – The path to transforming Open Banking costs into revenue
The industry's promise of turning costs into revenues is finally on the horizon.
The industry's promise of turning costs into revenues is finally on the horizon.
EU regulators paved the way for banking data to redefine client interaction with banks and consumer fintechs eager to leverage this newfound resource. Simultaneously, bridges have been built between marketing and banking technology stacks to streamline this precious data's free flow.