New competition has changed the dynamic for Spain's high-speed train travel market.
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What is churn? We define it as the percentage of customers of a brand or sector that purchased during one quarter but not the next. High churn levels could be expected for the highly seasonal home improvement industry, but the numbers show a staggering drop for certain brands.
Fashion in Spain : Shein is coming for the e-commerce crown, while Inditex corners the retail market
Looking closer at online and retail purchases, this study focuses on highlighting the divide between both channels and shows which brands flex their omnichannel muscle most, as well as the marked seasonality that characterizes the sector.
Despite the food delivery market seeing extraordinary growth, Deliveroo decided to leave the Spanish market on November 29th, 2021.
The summer sales period provided a boost in activity not seen since January, but performance may have been affected by eager shoppers jumping to spend immediately after a difficult lockdown.