Embedded loyalty: Why banks will contextualize the loyalty experience
Loyalty is on the cusp of fully embedding itself into daily banking as financial institutions look to embed loyalty-driven services across bank touchpoints and payment cards.
Articles & News
How the two-sided capacities of platforms change the way consumers shop, pay, and borrow
Banks and fintechs are creating a two-sided ecosystem to bring their banking as a media strategy to life by displaying third-party content to personalize the experience for their clients. And it's playing out before our eyes.
Bank apps can be the gateway to charitable donations
Banks are on the cusp of transforming charitable donations for their clients. With the data, customer trust, and platform they possess, all the assets are in place to revamp the donation experience.
Offsetting carbon footprints with cashback
Green consumers are looking for ways to make up for their ever-growing carbon footprints. However, consumer values regarding the environment don't always align with their purchase decisions. Cashback can change that.
Banks need to leverage Open Banking to help all parties support CSR initiatives
Consumers are demanding more commitment from banks and corporations regarding sustainability. This echoes their desire to become personally involved in the causes they support.
Payment Marketing – The path to transforming Open Banking costs into revenue
The industry's promise of turning costs into revenues is finally on the horizon.
Open banking is changing the face of loyalty programs
Despite attempts from banks to implement profitable and engaging reward programs, the lack of value generated for banks, merchants and a streamlined experience for end-users halted past efforts. Open banking is now changing the fortunes of reward programs.
How payment data fuels accounts-based marketing for banks
Tailoring your marketing to different consumer banking segments has never been more important and possible in today’s world of Accounts-Based Marketing (ABM).
Say ALO to the future of rewards
While payment providers continue to build infrastructure to generate customer insights from payment data, banks who gather a holistic view of all purchases, bank transfers and salary deposits still haven't fully harnessed or monetized their customers' data.