Banks and fintechs are creating a two-sided ecosystem to bring their banking as a media strategy to life by displaying third-party content to personalize the experience for their clients. And it's playing our before our eyes.
Banks are on the cusp of transforming charitable donations for their clients. With the data, customer trust, and platform they possess, all the assets are in place to revamp the donation experience.
Green consumers are looking for ways to make up for their ever-growing carbon footprints. However, consumer values regarding the environment don't always align with their purchase decisions. Cashback can change that.
Consumers are demanding more commitment from banks and corporations regarding sustainability. This echoes their desire to become personally involved in the causes they support.
The industry's promise of turning costs into revenues is finally on the horizon.
Despite attempts from banks to implement profitable and engaging reward programs, the lack of value generated for banks, merchants and a streamlined experience for end-users halted past efforts. Open banking is now changing the fortunes of reward programs.
Tailoring your marketing to different consumer banking segments has never been more important and possible in today’s world of Accounts-Based Marketing (ABM).
While payment providers continue to build infrastructure to generate customer insights from payment data, banks who gather a holistic view of all purchases, bank transfers and salary deposits still haven't fully harnessed or monetized their customers' data.